In an interview, hiring managers get to know you through the way you talk about yourself. This is why it’s important to learn how to talk about yourself, so you can convince the hiring manager to hire you.
Know Your Brand
This tip is about knowing yourself and knowing how you want to be represented. When you think of popular brand names like Red Bull or Geico, you picture who they are, based on the brand that they created for themselves. Brands develop their image through mission statements, values, and associations. Think about who you are in the way a brand develops who they are. What are your values? What is your mission? How do you want to present yourself?
Be a Storyteller
We all have stories. It’s what makes us interesting to others. People relate better when listening to a story rather than a generic answer. Before an interview, write down in your notes several stories that could relate to common interview questions, such as stories that demonstrate your strengths and accomplishments. Make sure you use specific details.
Know Your Audience
The best way to appeal to the hiring manager is to know where they are coming from. Research the company and try to get insight before the interview on the backgrounds of the people you interview with. This way, you can better formulate your responses to your audience.
Be Conscious of your Nonverbal Language
Your body language can speak volumes. Be aware of your posture, facial expressions, and eye contact. Be sure to smile and sit up straight. Make sure you also practice your handshake with these Tips to Master the Perfect Handshake.
Do NOT complain or talk negatively about a previous or current employer. Talk about the positive qualities and take-aways from your previous jobs. For example, if asked about the reason you left, say “I was ready for a more challenging position,” instead of saying something negative about your previous boss and colleagues.
Be the Solution
Every job is posted for the sole purpose of solving a problem within the company. Whether it’s ineffective customer service or lack of technical support, there’s always an issue that the company is trying to solve with the right candidate. It’s important that you identify the issue hinted in the job description and on their website, so you can express how you’re their solution.